“Fashion fades and regenerates.

Craft, culture, and individuality endure.”

As an advocate of Indian fashion sensibilities for two decades now, our Founder Ritu Gupta is the creative force behind her eponymous label Ritu .B (www.ritubcouture.com) and the boutique brand Label Numaani (www.labelnumaani.com).

Renowned for her bohemian flair, precision in detail, and refined aesthetic, she has styled an elite clientele across India and abroad—transcending personal style into a beacon of timeless elegance.

Her work is entrenched in collaboration with skilled artisans across the subcontinent, commingling heritage craftsmanship with contemporary couture. Through every design, Ritu manifests a philosophy that is equal parts art, culture, and individuality.